IB Business Management HL Internal Assessment Example

The student clearly identifies “Change” as the key concept, anchoring the investigation in a relevant theoretical framework early on.

Consider providing an operational definition of “change” immediately after the research question to guide the reader’s understanding and link subsequent analysis to the key concept.

The introduction provides context on Microsoft but does not explicitly link these details back to the concept of change. Consider weaving the key concept into this paragraph.

Integrate the concept of “change” directly into the findings by explaining how each market‐share shift represents a transformative effect of the partnership.

The supporting documents table clearly enumerates all sources with bibliographic details, demonstrating thorough documentation.

Critically discuss the depth and academic rigour of your supporting documents, distinguishing primary evidence from journalistic or blog sources to enhance depth of research.

The methodology section mentions FFA, forecasting and descriptive statistics but does not justify why these tools best address your research question. Include rationale for each tool selection.

The description of FFA outlines strengths and weaknesses of the tool but does not justify the numerical ratings assigned. Provide clear evidence or criteria for each score.

You note limitations of regression but omit diagnostic tests (e.g. R², autocorrelation). Include statistical metrics to validate your model’s reliability.

The descriptive statistics section describes general techniques but does not specify which measures were applied to your data. Identify exactly which statistics (mean, median, etc.) were used.

Expand the post‐diagram analysis to evaluate which restraining force may become most significant over time and how Microsoft might mitigate it.

Provide comparative subscriber data for competitors (e.g. Google’s AI tools) to contextualise the significance of Copilot’s 1.3 million users.

Your quantitative claim of “added $2 billion in annual revenue” needs a clear calculation or source citation; include the underlying data and formula.

The interpretation implies causation from observed trends. Temper conclusions by discussing potential external variables or coincidental factors.

Add R² values or trend‐line equations to your regression figures’ captions to substantiate forecast validity.

Clarify how the “121.8 % increase” was calculated by showing market‐share baseline and final values in the text or a table.

The quarterly revenue chart (Figure 5) effectively visualises trends over time, aiding comprehension of key shifts since 2008.

Consider discussing confounding factors such as the pandemic or major acquisitions that could also explain abrupt revenue spikes beyond the partnership.

The conclusion concisely integrates qualitative (FFA) and quantitative (market-share, revenue) findings to explicitly answer the research question.

Propose concrete future research methods—such as stakeholder interviews or primary surveys—to address the limitations of secondary data and rapidly evolving AI developments.

The table of contents is comprehensive and logically organised, facilitating easy navigation through the report’s sections.

The research question is clearly stated and contextualised, setting a precise focus for subsequent analysis.

The regression forecasting section is well introduced, situating the quantitative model within your analytical framework.

The FFA diagram lacks a clear legend or labels for axes and categories. Add explanatory notes or captions to improve readability.

Footnote formatting varies in style; harmonise citation format throughout to maintain professional presentation.

Bibliography entries for supporting documents show varied formatting styles. Adopt and apply a single citation format consistently (e.g., APA, Harvard).

The “OTHER WORKS” section includes sources not cited in the main text. Consider removing or condensing this list to streamline presentation and focus on directly referenced materials.