IB Business Management HL Internal Assessment Example

While the key concept of change is stated, the introduction would benefit from explicitly framing early arguments in conceptual terms to weave change into the narrative.

The opening background paragraph gives context but could better link to the concept of change by discussing how The Body Shop’s identity evolved over time.

The weakness discussion uses supporting document 3 effectively but could integrate the concept of market saturation more explicitly to deepen analytical insight.

Supporting document 4 insightfully outlines the Auréa deal, showing how change may revive the brand; this connects well to the key concept.

Methodology precisely explains why each supporting document was chosen and how it will inform the analysis, exhibiting good alignment with research aims.

Only two bibliography entries are listed despite five supporting documents being used; ensure all sources are included in the bibliography.

Supporting document 1 effectively provides context on store closures and redundancies, offering concrete figures for analysis.

Supporting document 2 is recent and highly relevant, enhancing the depth of secondary evidence.

Supporting document 3 provides unique qualitative insights, but its age (2011) limits relevance to current market dynamics.

The rationale for selecting SWOT and STEEPLE is appropriate but the discussion remains descriptive; deepen the analysis by explicitly linking each factor to the research question.

The STEEPLE introduction succinctly defines the tool and its factors, demonstrating clarity in tool selection.

The write-up of document 2 summaries facts without critique; consider applying transaction cost theory to explain why Aurelius’s acquisition strategy failed.

The discussion of Auréa’s acquisition could be enriched by comparing its sustainability track record against The Body Shop’s original values.

The Mintel statistic is relevant but dated; incorporating more recent consumer data would strengthen the analysis and show effective data selection.

The description of internal strengths captures the brand legacy but lacks quantitative evidence; including sales or loyalty metrics would reinforce the claim.

Threats are described comprehensively, but the analysis remains largely narrative. Introduce comparative market data or trend analysis to elevate depth.

The social factor analysis rightly highlights market saturation but would benefit from linking these societal changes to specific revenue or market share trends.

Economic factor discussion connects financial struggles to wider economic pressures, but referencing GDP or industry growth data would strengthen the point.

Student recounts redundancy numbers but misses the opportunity to calculate closure percentages relative to total stores; include this for deeper evaluation.

The poll review adds a primary perspective on consumer experience, enriching the qualitative analysis.

Supporting document 5’s influencer strategy analysis complements the technological STEEPLE factor, illustrating relevant digital trends.

While the influencer strategy is described well, assess past green campaigns’ effectiveness with engagement or ROI metrics to deepen evaluation.

The conclusion would be more persuasive if it cited key data points (e.g., percentage closures or revenue decline) and tied them back to the concept of change.

The conclusion articulates key findings and answers the research question explicitly, reflecting consistency with evidence presented earlier.

The table of contents is well organized, with clear headings that mirror the IA structure and guide the reader effectively.

The SWOT strengths section ends mid-sentence under opportunities, indicating an incomplete thought. Ensure all analysis points are fully articulated.

Including the word count is good practice, but ensure consistency by placing it in the footer area per IB presentation guidelines.

The title page clearly presents the research question, key concept, and word count, fulfilling all required elements and aiding reader orientation.

Bibliography entries lack consistent formatting; adopting a formal referencing style (e.g., Harvard) will improve presentation and academic rigor.