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Ideology
A structured set of ideas, values, and beliefs that explains how society should work and guides political, economic, and social decisions.
Ideological Driver
A belief system or value framework (for example religion, political ideas, or economic assumptions) that influences decisions, institutions, and behaviour in a society.
Normative Ethics
A branch of philosophy that examines values and principles about what people ought to do, including ideas of right and wrong and what a good society should be.
Culture
Shared ideas, beliefs, values, customs, and ways of life.
Cultural diffusion
Cultural diffusion is the process through which cultural traits, such as beliefs, norms, practices, ideas, technologies, and items are spread from one place, society or group to another.
Profit Maximizer
A firm that aims to produce and sell in a way that increases profit, often assumed in economic models to predict supply decisions.