Corvid Cycles builds the bicycle shown in Figure 1. The rider's pedals turn the front chainring, and a chain carries the drive back to a sprocket on the rear wheel. The teeth of the chainring mesh with the links of the chain, so the chain acts as an interconnecting gear rather than as a friction drive. Corvid's engineers are being asked by the marketing team to replace the chain with a rubber belt drive, on the grounds that a belt is cleaner, quieter and needs no oiling.
Figure 1: Bicycle chainring and chain, showing the chain links meshing with the teeth of the chainring

